据外媒报道，Facebook旗下Ins于周三上线了内嵌ins的短视频应用Reels，来对标近来业务爆发增长但却在美国遭桎梏的TikTok。Reels并不是一款独立的APP，而是内嵌于Ins底部的小程序式应用。和TikTok相似，Reels允许用户上传15秒的短视频与网站上其他用户分享，用户同样可以为视频插上配乐等对视频进行编辑。

According to foreign media reports, Facebook's ins launched a short video app called reels embedded in INS on Wednesday to benchmark tiktok, which has recently experienced explosive business growth but has been shackled in the United States. Reels is not an independent app, but a small application embedded in the bottom of INS. Similar to tiktok, reels allows users to upload short videos of 15 seconds to share with other users on the website, and users can also edit the videos by inserting soundtracks, etc.

Instagram母公司Facebook在“抄”其他流行社交媒体应用“作业”方面的记录很多，但目前而言能善终的几乎没有。Facebook之前为和TikTok竞争推出的Lasso近期已被下线。其最近还关闭了旨在与Pinterest分一杯羹的Hobbi。据悉，Facebook在把竞争对手的火爆功能添加到Instagram和Facebook中反而取得了更好的成绩，比如它仿照Snapchat添加了“Stories”功能。该公司在一篇博客文章中表示，“Reels能为人们提供表达自我的新方式，用户也可以在Instagram上发现更多自己喜欢的东西，Reels还能帮助任何有抱负成为创造者的人占据‘C位’。”