在做TikTok广告投放时，建议选择的广告资源是推荐页信息流广告，用户在打开TikTok APP以后，就是直接进入推荐页，广告主是在用户刷新视频时出现的，并且视频是自动播放，只要用户滑动到广告视频，广告内容就会自动播放，并且广告全屏展现，这里的广告资源无论你是网红达人，还是用户，只要你对广告存在兴趣，对广告有潜在需求，广告都会推送给你！

When doing tiktok advertising, the recommended advertising resource is the information flow advertisement on the recommendation page. After users open the tiktok app, they directly enter the recommendation page. The advertiser appears when the user refreshes the video, and the video plays automatically. As long as the user slides to the advertisement video, the advertisement content will play automatically, and the advertisement will be displayed in full screen, Here's advertising resources, whether you are a net red up, or users, as long as you are interested in advertising, advertising has potential demand, advertising will be pushed to you!

很多广告主在投放TikTok广告时，都会很关注广告计费模式的选择，如果我们要做品牌曝光类，那么广告模式就是CPM，CPM就是指广告的曝光次数，用户只要看到广告就算作一次曝光；如果广告主的推广目标是要做电商平台的订单转化等等，我们就可以选择CPC作为广告计费模式，只用点击广告链接才算作一次点击！