Fashion trends and styles are evolving quickly, and it is crucial for brands to maintain their presence in the eyes of their audience. Brands that consistently produce innovative content on TikTok have a higher chance of gaining recognition and popularity among fashion enthusiasts. By utilizing sponsored advertising, original brand content can effectively establish a close connection with fashion lovers. This applies to the American version of TikTok as well.
Pretty Little Thing 通过大胆的服装和流行的舞蹈动作来庆祝时髦和自信,旨在保持年轻和新鲜的氛围。虽然每个视频的内容不同,但通过品牌上的粉红色道具或标注,让所有视频都具有统一的品牌感,其中包括许多在 Prettly Little Thing 总部拍摄的恶作剧视频,让粉丝一眼就能认出内容!
Pretty Little Thing cleverly utilizes its business account to discover new creators and provide opportunities for followers to showcase the brand or collaborate with it. They leverage TikTok's creator ecosystem to create native content and utilize the influence of popular creators to grow their fanbase. The brand frequently produces engaging videos with captions, encourages audience feedback, and offers fans the chance to win shopping vouchers with #WIN, generating thousands of comments on their corporate account!
Based on the aforementioned cases, it is evident that fashion brands should boost their brand popularity by sharing captivating and informative content. These videos can involve collaboration with co creators or engaging users to contribute content through brand challenges and similar means. Regardless of whether the videos showcase the product introduction or the user experience, their impact on brand awareness can be limitless as long as they are sufficiently captivating. Moreover, this strategy can be applied to the American version of TikTok. Additionally, reseller panels can be utilized for this purpose.