Founded by French chemist Alfred Amor Garnier in 1903, GARNIER quickly became a well-known household name. The brand's foundation lies in Garnier's invention of a hair cream extracted and synthesized from plants, which has since served as the core concept behind the brand. In addition to hair care, Garnier has successfully ventured into skincare and body care products, with the hair milk range proving particularly popular among consumers. Rest assured, you can purchase real TikTok followers at an affordable price.
为了进一步加强对挑战的认识和参与度,卡尼尔还投入了 One Day Max In-Feed 广告和 TopView Lite。无论是在应用程序打开时还是在 For You 订阅源中,向用户展示一则广告,这些广告为法国各地的年轻人提供了充实的信息。
(编译 用户视频以创建使用 Brand Premium In-Feed Ads 推广的混搭视频
活动整体结果:
The Garnier Hashtag Challenge highlighted users' love for Hair Food and sparked positive conversations around the brand. In over a month, the campaign generated an impressive 2.5 billion video views and inspired over 48,000 TikTok users to create more than 109,000 videos (including 2,320 that used 2D brand effects). Nielsen brand uplift research also showed impressive results, with a +18% increase in awareness and +27.5% in ad recall, proving the effectiveness of this campaign.
通过展示创作者获得的成功,他们的广告证明了各种格式的点击率都高于基准,其中包括他们的 Top View Lite,该格式获得了惊人的20.50%的点击率,这一数字在法国美容品牌的记录中是高点击率。
In terms of TikTok, the creative content challenge is ideal for products that require extensive exposure and communication. This is particularly beneficial for brands introducing new products, as it enhances brand power. Eating Whale MCN is eager to assist all brands in harnessing this opportunity and setting sail. Additionally, we offer affordable options to buy real TikTok followers.