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tik tok爆粉 投放TikTok广告,需要注意些什么?

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投放TikTok广告一定要找合适的广告 商!

投放TikTok广告,要找准自己的推广目标,和广告目标受众。由于TikTok广告的针对市场是日本、印度、 ,所以我们需要根据自己的广告覆盖区域来制作相应的广告视频,并在视频中添加相应的视频字幕!

我们可以通过TikTok发布的报告,或是第三方平台发布的报告来看看人群分析,并找到TA们的关注点!

When doing tiktok advertising, the recommended advertising resource is the information flow advertisement on the recommendation page. After users open the tiktok app, they directly enter the recommendation page. The advertiser appears when the user refreshes the video, and the video plays automatically. As long as the user slides to the advertisement video, the advertisement content will play automatically, and the advertisement will be displayed in full screen, Here's advertising resources, whether you are a net red up, or users, as long as you are interested in advertising, advertising has potential demand, advertising will be pushed to you!

很多广告主在投放TikTok广告时,都会很关注广告计费模式的选择,如果我们要做品牌曝光类,那么广告模式就是CPM,CPM就是指广告的曝光次数,用户只要看到广告就算作一次曝光;如果广告主的推广目标是要做电商平台的订单转化等等,我们就可以选择CPC作为广告计费模式,只用点击广告链接才算作一次点击!

Many advertisers pay close attention to the choice of advertising charging mode when they put in tiktok ads. if we want to do brand exposure, then the advertising mode is CPM. CPM refers to the exposure times of ads. users can make an exposure as long as they see the ads; If the advertiser's promotion goal is to do the order conversion of e-commerce platform and so on, we can choose CPC as the advertising billing mode, and only clicking on the advertising link can be regarded as a click!

为了广告主们能够快速看到广告效果,我们又可以通过第三方监测平台来监测广告的各项数据和动态,当然也可以直接通过广告后台进行广告各项数据的查看!

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要想TikTok广告效果,不仅仅要找到好的广告 商,还需要找准广告投放目标,找准目标,会让广告文案创意设计更有方向,也会让广告优化师在短时间的账户操作就有很好的广告效果!


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