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🟨🟧🟩🟦『https://t.me/socialrogers/』 - Just like domestic people can't do without wechat, in foreign countries, Facebook's user usage and activity are getting higher and higher, and Facebook has naturally become one of the indispensable channels in foreign trade promotion. But many foreign trade salesmen are very good at talking about orders. They often don't know how to start with Facebook marketing. Today, I'd like to share with you a few tips on how to operate Facebook, so as to help you have more overseas customers on the Internet.🟨🟧🟩🟦

就像国内人已经离不开 一样，在国外，Facebook的用户使用量和活跃度也越来越高，而Facebook也自然成为了外贸推广中不可或缺的渠道之一。但很多外贸业务员对于谈单非常擅长，对于Facebook营销往往不知道从何做起，今天就来为大家分享几个关于Facebook的操作小技巧，帮助大家网络更多海外客户。

Just like domestic people can't do without wechat, in foreign countries, Facebook's user usage and activity are getting higher and higher, and Facebook has naturally become one of the indispensable channels in foreign trade promotion. But many foreign trade salesmen are very good at talking about orders. They often don't know how to start with Facebook marketing. Today, I'd like to share with you a few tips on how to operate Facebook, so as to help you have more overseas customers on the Internet.

1.锁定目标群体

无论做哪一类营销方式，目标群体的锁定都非常关键。否则你非要把锅卖给想要碗的人， 终的效果可享而知。所以我们要做好用户画像，锁定哪些 有可能对你产品感兴趣的人。包括但不仅限于，地区，语言，年龄性别，购物习惯等等。特别是对于计划投Facebook广告的企业来说，客户的精准锁定能够帮助你低成本获得更好的广告效果。

2.发布简单有趣的图文和视频贴

Facebook归根到底还是一个社交平台，人们在上面更多的是打发时间，分享动态。所以企业想要达到营销目的，就要先学会以他们喜欢的方式进行发帖。在Facebook中，不适合过于严肃的学术论文，人们更喜欢轻松愉快的图文和视频内容，企业可以结合这一特点，来进行图片和视频的制作，增加信息传播范围，让更多感兴趣的人关注。核心就是简单，赏心悦目，有趣，有视觉效果。

3.使用一些有趣生动的照片

比如婴儿，小狗的照片，人们对这些可爱的内容都是无法拒绝的。当然单纯的分享只能起到活跃账户的作用，但更高阶的运营思路是结合产品或品牌来做一些小段子，进行软营销。当然，还可以将员工的一些有意。

4.巧用表情符号

国内的表情包已经使用十分广泛了，在年轻人中都会收藏几个表情包，甚至用表情包刷屏。国外用户也是这样，他们认为表情符号更能够精确的表达感受，发帖时巧用表情包和表情符号，能够让你的帖子更具特色，更能吸引关注。

The facial expression bag has been widely used in China. Young people will collect several facial expression bags and even brush the screen with facial expression bags. The same is true for foreign users. They think that emoticons can express their feelings more accurately, and skillfully use emoticons when posting can make your post more distinctive and attract more attention.

以上是为大家介绍的在外贸推广过程中，操作facebook时候的一些小技巧，希望对企业开发海外客户有所帮助。

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